Branding Consumer Goods

Your Instructor:
Kelly Criswell

Kelly Criswell is the founder of Mudge, a Branding Agency specializing in innovative food & beverage brands. With a fierce love of food & bev and a 20+ year career in CPG brand development & packaging design, Kelly helps brands break new ground by intuitively and strategically connecting the brand with their perfect customer.

Since working with CPG brands large and small, Kelly has shifted gears from the big guys (Nestlé, Pepsi, Red Bull) to innovative emerging and mid-sized brands. A frequent speaker and judge at industry events, she’s also an advisor and mentor to emerging CPG brands, packaging designers, and creative directors alike.

When she’s not obsessively taking photos in the Erewhon beverage aisle, you can find her painting or hiking the hills of LA with her family. If you catch her in October–any day in October–she will be in costume.

About The Course

In the competitive world of food & beverage Consumer Packaged Goods (CPG), creating a powerful brand and eye-catching packaging is essential for standing out and capturing consumer attention. This course is designed to equip emerging CPG food and beverage entrepreneurs with the knowledge and skills necessary to develop effective branding and packaging that resonates with target audiences and drives sales.

Course Expectation

1. You must watch videos in full to mark the lesson complete and progress to the next lesson
2. On each lesson you will find video, presentation and/or support materials
   Support materials can be found under the link next to Lesson
   
3. Have a question about a particular lesson or assignment, click the chat bubble on right bottom of screen to message instructor.
   
4. At the end of the course you can upload your assignment (if applicable)
5. To receive a grade for the course you must complete the quizzes. You must pass with 80% and have 2 attempts to pass the course.
6. Some questions are auto-graded, others will require the instructors review. Please allow 3-7 business days for final grade.
7. When uploading assignments, please click upload and wait to receive a confirmation.
   
8. To leave comments or questions regarding your assignment, click the chat icon next to your uploaded assignment