Event Management & Planning

Your Instructor:
Joi Alexander

Joi is a seasoned on-premise and off-premise catering sales professional with over 20 years of experience in account management, business consulting, client relations, business development, strategic planning and CPG management. In 2017, Alexander was named Director of Catering Sales at Mercedes-Benz Stadium, Home of the Atlanta Falcons and Atlanta United. Alexander received the Top Sales Performer Award for 2019 exceeding group sales revenue by $7M. During her time at Mercedes-Benz Stadium, Joi played a major role in spearheading the catering and private event business which generated over $5M in revenue year over year.

Her strategic partnership with AMBSE and Levy Restaurants generated additional topline revenue for the catering and food and beverage department.

She has worked with corporate clients such as Coca-Cola, Redfin, Ernst Young, SunTrust Bank and Delta Airlines just to name a few in planning and executing their large events at MBS. Alexander served as the Head of Regional Off-Premise Sales for CAVA & Zoes Kitchen. In this role, she was responsible for all off-premise catering sales for 150+ Zoës Kitchens and CAVA’s across the United States. She also sits on the CAVA Catering steering committee. In her current role, Joi serves as the Vice President of Sales and Catering for Slutty Vegan ATL.

About The Course

Event Management & Planning is an intensive course where you’ll learn how to set up your event, what differentiates a good event from a great one, understand the difference between certain types of events, practice the ideal steps when planning events, and how to attract sponsors and make your event profitable.

Course Expectation

1. You must watch videos in full to mark the lesson complete and progress to the next lesson
2. On each lesson you will find video, presentation and/or support materials
   Support materials can be found under the link next to Lesson
   
3. Have a question about a particular lesson or assignment, click the chat bubble on right bottom of screen to message instructor.
   
4. At the end of the course you can upload your assignment (if applicable)
5. To receive a grade for the course you must complete the quizzes. You must pass with 80% and have 2 attempts to pass the course.
6. Some questions are auto-graded, others will require the instructors review. Please allow 3-7 business days for final grade.
7. When uploading assignments, please click upload and wait to receive a confirmation.
   
8. To leave comments or questions regarding your assignment, click the chat icon next to your uploaded assignment